Are you up for gathering and analyzing website data to understand current opportunities to enhance the experience? Then make the most of your exceptional interaction design and prototyping skills at Choice Hotels International. We are a world-leading franchisor of Comfort Suites & Inn, Clarion, Sleep Inn and other successful hotel brands.
SUMMARY STATEMENT
Responsible for the planning and implementation of site experience on ChoiceHotels.com to prototypes guide ChoiceHotels.com in maintaining industry-leading site conversion by improving site usability. Reports to Manager, Site Functionality; no direct reports.
PRIMARY DUTIES AND ACCOUNTABILITIES
Interaction Design
- - Participate in enhancement discovery sessions, assist in defining business requirements, and interpret user goals/priorities to provide all requisite User Centered Design (UCD)/Interaction Design assets - from ideation to personas and Work with cross-functional project teams including Project Sponsors and Stakeholders, Visual Designers, Analytics, and Developers within a UCD framework to ensure delivery of top-tier UCD work products
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- - Author Competitive Benchmarking and Heuristic Analyses to outline improvements focused on increasing site usability/performance
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- - Define target audience profiles in collaboration with the Business Intelligence team for each project
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- - Craft User Journeys, applying specified user research and target audience needs to craft the overall Interaction Design
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- - Use process artifacts to define how the ChoiceHotels.com website is used in the context of target audience goals and project aims
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- - Create Wireframes and Information Architecture specifications that detail website structure and navigation, guide interface design and IT implementation, and facilitate Usability Research and Visual Design (and/or review 3rd party Interaction/Visual Designs for usability best practices to confirm that final products achieve project objectives)
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- - Provide consultancy-level expert advice and design to stakeholders on user experience, usability, and information architecture issues and evolving engaging experiences for ChoiceHotels.com users
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- - Identify additional opportunities to improve the layout and flow of the website; monitor visual representation of promotional merchandising to ensure efficiency and effectiveness
Usability Research
Provide usability testing direction to guide ChoiceHotels.com enhancements:
- - Plan, facilitate, and manage usability evaluations conducted internally (live interviews using paper and functional prototypes across website and mobile web platforms)
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- - Plan, facilitate, and integrate findings from usability evaluations conducted via external usability labs
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- - Prepare appropriate UX reports (e.g., Usability Test Reports) and collaborate on/contribute to multi-disciplinary reports (e.g., Reports of Recommendations) based on usability best practices
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- - Socialize Usability Research findings
Analytics
Partner with analytics resources to capture, synthesize, and leverage insights from customer insights tools:
- - Gather and analyze ChoiceHotels.com website data to understand current site experience opportunities, extracting usability and ecommerce data from customer insights tools (Omniture, iPerceptions, Tealeaf, and other web survey tools) and creating recommendations and action plans for improvement based on findings
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- - Collaborate with Business Intelligence team to identify complementary research method opportunities
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- - As appropriate share data and learnings across the organization ¿ and initiate projects - based on findings
SKILLS, EDUCATIONAL BACKGROUND AND EXPERIENCE
Education, Experience, Knowledge
- - Web-based portfolio of work samples demonstrating ability to document user experience in ideation, planning, prototyping, wireframes, visual design, specifications, and production via Wireframes and Information Architecture specifications, process artifacts, and design specifications
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- - Deep knowledge of user experience methods, innovation, ideation, storytelling, prototyping, design framework, concept visualization, problem-framing, and design principles
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- - 4-6 years of professional experience with Interaction Design including multidisciplinary e-commerce and/or site usability (including mobile platforms)
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- - Bachelors degree from a university or four-year college in business administration, marketing, computer science, graphic design or related field, or equivalent combination of education and experience in user-centered design
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- - Expertise with Interaction Design prototyping tools, such as Visio, Apple Keynote and/or Axure, used to create "lo-fi" prototypes to share in a fast, iterative manner
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- Familiarity with Visual Design tools such as Photoshop, Illustrator, Dreamweaver
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- Knowledge of website analytics and/or customer experience management software
Skills
- - Excellent Interaction Design skills as demonstrated by work products (Visual Design skills a plus)
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- - Excellent prototyping and/or web analytics skills
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- - Excellent verbal, written and listening communication skills
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- - Excellent interpersonal skills
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- - Strong attention to detail and ability to accept and implement feedback
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- Strong presentation skills, verbal and PowerPoint
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- - Understanding of the intricacies of front-end development and dynamically generated websites/digital platforms
Abilities
- - Ability to quickly understand Choices target audiences needs and other motivating factors and translate them into concepts for compelling interactions and experiences
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- - Ability to establish credibility and work collaboratively with developers, interdepartmental teams, vendors, and designers through execution
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- - Ability to work through ambiguity and iterate deliverables with aggressive timelines and work on multiple projects with differing timelines simultaneously
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- - Ability to work both independently and collaboratively
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- - Ability to thrive in both the big picture and fine-detail worlds and adapt to and facilitate change
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- - Ability to think innovatively and anticipate customer needs based on a changing consumer landscape
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- - Ability to be a passionate user advocate and evangelize UCD within your project and to your client
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- - Ability to travel up to 10% of the time.
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- - Ability to uphold Choices Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect
Choice is recognized for providing excellent work-life balance, career development, and more! When you join Choice, you can enjoy career growth potential along with attractive compensation and benefits!
At Choice, you’ll get the support and training you need to be your best. You’ll work side-by-side with smart, motivated, fun people who know they make a difference.
Please apply today for Job Req. #293744 at:
http://erecruit.choicehotels.com/index.html?&JobOpeningId=293744
EOE, we value diversity. All qualified candidates are encouraged to apply.
We’ll see you there.
CHOICE HOTELS INTERNATIONAL
Country: USA, State: Arizona, City: Phoenix, Company: Choice Hotels International.
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