Maureen Conklin
Accomplished sales leader with proven skills in building sales and profit through setting strategy and directing sales efforts in the food, drug, mass specialty and department store channels.
Tampa, FL
Accomplished sales leader with 25 years of progressive experience, and proven skills in building sales and profit through setting strategy and directing sales efforts in the food, drug, mass specialty and department store channels. Strengths lie in the areas of business development, sales/sales personnel management and customer retention.
- B2B Sales Development
- Strategic Planner
- P&L Management
- Cross Functional Team Leader
- Analytical/Results Driven
- High Energy Leader
Work Experience
Director, Consumer/Retail Sales
December 2009 to Present
Developed $121MM sales division to achieve annual sales and profit targets, selling salt products for water conditioning, deicing and consumer food in the Mass, Grocery, Drug and Club channels
• Delivered 104% of 2011 sales goal through directing B2B sales of 4 regional sales managers, 1 sales specialist and a national broker network to achieve volume and margin goals in food, drug, mass, club, department store, big box and hardware/co-op channels
• Divisional Profit & Loss statement creation and management
• Annual Sales plan, STRAP plan, marketing budget and T&E budget creation and management
• Sales forecast accuracy process execution based on history, sales velocity and promotional plans and measured results on a monthly basis
• Gross margin $ to budget management
• Cross functional Sales lead on business development team for specialty salts
Director of Sales
January 2009 to July 2009
Directed National Account Sales Managers to achieve revenue goals selling premium travel gear to specialty luggage stores and department stores across the USA (Dillard’s, Macy’s, Neiman Marcus, Mori Luggage)
• B2B business development and customer retention
• Sales strategy, revenue and profit margin management
• Sales and financial budget creation and management
• Declining sales caused by economic conditions lead to 34 layoffs.
Director of Sales
January 2008 to December 2008
Directed B2B sales division selling energy saving solar window shades to national retail accounts, architects, energy consultants, builders and commercial buildings.
• Delivered 106% of 2008 sales goal
• Directed National Account team - Lowe’s, The Home Depot, Menards, JC Penney, National Dealers Network and Commercial sales.
• Cross functional sales lead on business development team; researched trends/megatrends to develop new products for Solutia.
NOTE: I left this position, due to being recruited by TRG Group – Victorinox Swiss Army Travel Gear, for Director of Sales opportunity
Director - Retail Sales Development
June 2003 to January 2006
Directed 110 person team of Regional (9) and Territory Managers (101) setting strategy for sales and merchandising activities for Wal-Mart, Sam’s Club, Home Depot, Target and Meijer in the Western United States.
• Implemented sales initiative to District Managers, Regional Managers and Regional Vice Presidents, resulting in incremental net purchases of $72M, a 28.7% increase at Wal-Mart
• Initiated change in strategy for managing smaller/rural stores through broker dedicated teams. Reduced overhead by 22% resulting in decreased operating costs and improved coverage
• Recommended/implemented a new sales strategy in Hawaii reducing overhead by $200K, increasing retail coverage by 100% and improving sales by 8%
Business Development Manager
2000 to 2003
Developed sales and profit growth with $11.7 million sales at the Kroger Company, $3 million at Shopko and $4 million at Drug Emporium.
• Doubled Kroger sales in three years, from $6 million to $11.7 million
• Achieved consecutive double-digit comp sales growth at Kroger each year
• Named “Category Leader” by Kroger corporate for the Hand/Body/Facial categories
• Trained and directed national broker "Kroger Team", along with brokers in 12 other markets, to established POS quotas, directed Broker AEs at Kroger divisional level, and training for the retail team
District Sales Manager
1996 to 2000
Managed $13MM in sales, three direct reports and eight broker partners to achieve sales and profit goals
• Grew Kroger sales by 400%, from $1.5MM to $6.0MM.
• Recognized as the top District Manager in 1996, 1997, and 1998. Highest percent to quota in the nation
• Winner “Presidents Club” award 1998. Awarded trip to Hawaii for outstanding performance
• Developed business at Kroger/Peyton, Shopko, Meijer, Spartan, Schnucks, Dierberg’s and other regional accounts, through effective management of Broker teams, strategic planning and direct customer management
• Established broker sales quotas and prepared account specific marketing plans for each account in region
• Selected to conduct training seminars for Johnson & Johnson Sales & Logistics sales force
Director Retail Services and Special Projects
1992 to 1996
Hired to create and develop a national retail services organization including four regional managers and 70 merchandisers.
• Delivered a 15% sales increase and improved in-stock position at national retail accounts
• Developed and implemented first strategic account specific merchandising plans designed to increase sales through space gains, promotional activity, and expanded distribution at Drug Emporium, Phar-Mor, Target, Longs Drug, F&M, and other national and regional accounts
• Created training manuals for Regional Managers and Merchandising Representatives
• Piloted corporate merchandising project involving Neutrogena specific cabinetry and category management
• Identified and prepared for promotion one Administrative Coordinator to Merchandising Services Manager, one Regional Merchandising Manager to Mid-Atlantic District Sales Manager - Food Division
National Merchandising Manager - West
1991 to 1992
Promoted to National Merchandising Manger over the western USA
• Managed 5 Regional Merchandising Mangers and 136 Sales Merchandisers
• Directed customer specific sales initiatives at retail
Mid-West Regional Merchandising Manager
1988 to 1991
Hired, trained and managed a team of 35 Sales Merchandisers in the Mid-West USA, who sold product and merchandised products at Walgreens, Drug Emporium, Phar-Mor, F&M.
• Wrote and conducted product/sales training seminars for Walgreens Drugs, CVS Drugs, Drug Emporium and F&M.
Southeast USA Training & Sales Merchandising Manager
1984 to 1988
Hired, trained and managed a team of 32 Sales Merchandisers in the Southeastern USA, who sold and merchandised products to Walgreens, Drug Emporium, Eckerd Drug and Phar-Mor.
• Service arm at retail to National Accounts business teams
• Wrote and conducted product/sales training seminars for Walgreens Drugs, CVS Drugs, Drug Emporium.
Education
Bachelor of Science in Business Administration/Management
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